Hire the Head of Marketing who makes France want you.
Localised demand gen for a market where LinkedIn wins, GDPR bites and translated US content fails. We find marketers who ship pipeline in France, not decks about France.
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US marketing playbooks don't translate to France.
Paid search CAC is higher. Cold email is legally restricted. Google Ads in French is less efficient. Content marketing must be French-language and French-tone — literal translations kill credibility.
The Heads of Marketing who work in France know how to source pipeline through LinkedIn thought leadership, French SEO, partner marketing and ABM programmes tuned to French buyer behaviour. There aren't many of them.
What great looks like for French B2B marketing
GDPR fluency
Not theoretical — practical. How they handle consent, opt-in strategy, cold email restrictions and the legal reality of French B2B outreach.
French SEO track record
They have owned French organic traffic before. They understand Google.fr, French search intent, YMYL categories and how to build topical authority in French.
LinkedIn-first demand gen
France is LinkedIn's most engaged B2B market in Europe. Great candidates have driven pipeline through employee advocacy, thought leadership, and paid LinkedIn with French creative.
Cross-functional operator
They partner with Sales on ABM, with CS on retention content, with Product on positioning. Marketing in a France subsidiary is small — the leader must operate everywhere.
Product Marketing
We see a real impact for the local team to build a strong network and to position the product, adapt the product and localize it
Need a Head of Marketing in France? First profiles in 3-10 days.
Contact usHow we qualify a marketing leader
Demand gen audit exercise
Candidates review your current French marketing footprint (site, content, LinkedIn, paid) and diagnose: what's working, what's not, first 90-day priorities. Reveals depth quickly.
French market localisation case
We give them a US campaign and ask how they would rebuild it for France. Translation is disqualifying. Localisation — insight, tone, channel — is what we're looking for.
Pipeline metrics review
MQL to SQL conversion, cost per pipeline dollar, attribution model. We want operators, not brand-only leaders.
Sales alignment references
We call their former VP Sales. If the answer isn't 'they made my team faster', we move on.